Eugenia Rosca

Eugenia Roscajenny

Research Associate and Ph.D. Student

Production & Logistics Networks Workgroup
School of Engineering and Science
Jacobs University Bremen gGmbH

Street Address: Campus Ring 1 | 28759 Bremen | Germany
Mailing Address: P.O. Box 750 561 | 28725 Bremen | Germany
Phone: +49 421 200-3077
Fax: +49 421 200-3078
E-mail: e.rosca@jacobs-university.de
Office: South Hall, Room 209

Curriculum Vitae

Professional experience
Sep 2014 – present Research Associate and Ph.D. student in the Production & Logistics Networks Workgroup of Prof. Dr. oec. J. Bendul at Jacobs University.
Feb 2014 – May2014 Student Researcher for Titanium Solutions GmbH, Bremen, Germany
Jun 2013 – Aug 2013 Research Assistant in the Planning and Operations Management (POM) Team at Singapore Institute of Manufacturing Technology, Singapore
Sep 2012 – May 2014 Teaching Assistant, Jacobs University, Bremen, Germany
May 2012 – Sept 2012 Intern in the Airframe Supply Management Department at AIRBUS Operations GmbH, Hamburg, Germany
Feb 2012 – Dec 2013 Student Research Assistant at EU Commission Project “GREEN EFFORTS”, Maritime Logistics Workgroup, Jacobs University Bremen
Jun 2011 – Jul 2011 Intern in the Network and Operations Department at APL Agencies Ltd. Thailand Branch, Bangkok, Thailand
Educational background
2012-2014
M.Sc. in International Logistics Management and Engineering, Jacobs University Bremen, Bremen, Germany
2009-2012 B.Sc. in International Logistics Management and Engineering, Jacobs University Bremen, Bremen, Germany
Aug – Dec 2011 Semester exchange focused on Finance, Thammasat Business School, Bangkok, Thailand

Publications

2016

  • View document on publisher site J. C. Bendul, E. Rosca, and D. Pivovarova, “Sustainable Supply Chain Models for Base of the Pyramid,” Journal of Cleaner Production, 2016.
    [Bibtex]
    @article{Rosca2015115,
    author = {Bendul, Julia C. and Rosca, Eugenia and Pivovarova, Darima},
    title = {Sustainable Supply Chain Models for Base of the Pyramid},
    year={2016},
    journal={Journal of Cleaner Production},
    url={http://www.sciencedirect.com/science/article/pii/S0959652616318285},
    doi={10.1016/j.jclepro.2016.11.001},
    keywords = "Sustainability",
    keywords = "Supply chain management",
    keywords = "Social responsibility",
    keywords = "Supply chain operations",
    keywords = "Base of the pyramid",
    keywords = "BOP",
    keywords = "Developing countries",
    issn = "0959-6526",
    abstract = "Abstract Institutional barriers and constraints in developing countries require new supply chain models where economic, social and ecological aspects are integrated. Sustainable supply chain management discourse has focused on ecological aspects and neglected social issues, while Base of the Pyramid studies have neglected ecological considerations. This study links the sustainable supply chain management discourse with insights from Base of the Pyramid studies in order to suggest an integrated sustainability perspective. This work adopts a multiple case study design based on secondary data analysis in order to investigate supply chain concepts of 18 successful products and develop sustainable supply chain models in the areas of sourcing, making and delivering. Findings suggest that by employing localized and simplified approaches, companies targeting low-income markets can overcome existing local institutional barriers. We conclude that employing simplified and localized approaches to supply chains and simultaneously integrating local communities in the value creation activities can serve as success factors. Therefore, by linking sustainable supply chain with the Base of the Pyramid strategies discourse, we fill an important research gap in the literature. From a practitioner's perspective, the derived supply chain models serve as best practices for managers of multi-national companies, local entrepreneurs, non-governmental organizations and political institutions designing, operating and regulating supply chains for low-income markets."
    }
  • View document on publisher site E. Rosca, M. Arnold, and J. C. Bendul, “Business models for sustainable innovation – an empirical analysis of frugal products and services,” Journal of Cleaner Production, 2016.
    [Bibtex]
    @article{Rosca2015111,
    title = "Business models for sustainable innovation - an empirical analysis of frugal products and services",
    journal = "Journal of Cleaner Production",
    year = "2016",
    note = "",
    issn = "0959-6526",
    doi = "10.1016/j.jclepro.2016.02.050",
    url = "http://www.sciencedirect.com/science/article/pii/S0959652616002122",
    author = "Eugenia Rosca and Marlen Arnold and Julia C. Bendul",
    keywords = "Business models",
    keywords = "Frugal innovation",
    keywords = "Reverse innovation",
    keywords = "Sustainability",
    keywords = "Archetypes",
    keywords = "Base of the pyramid",
    abstract = "Sustainable innovations are inventions providing an essential progress concerning social, economic and ecological concerns. The emergence of Base of the Pyramid markets and the growing importance of the developing economies as new sources of frugal innovations has attracted the interest of scholars and practitioners. Frugal innovation is an inclusive approach to innovation that maximizes value for customers, shareholders, and society - while significantly reducing the use of financial and natural resources in developing countries. Reverse innovations are frugal products and services successful in developing markets that make their way back to industrialized countries by creating new market segments. Therefore, both concepts are crucial for facing sustainability challenges in developing countries and may also lend insights to business models in industrialized countries. As the relationship between frugal and reverse innovation and sustainability remains largely unexplored in the literature, this study aims to fill in this gap and answer the research question: How can frugal and reverse innovation strengthen sustainable development, and how can business models in this context be systemized and described? Employing a multiple case study design, a total of 59 frugal products and services were investigated from a business models and sustainability strategy perspective from June 2014 until June 2015. The direction of innovation was distinguished between (a) from developing countries to developing countries, (b) from industrialized countries to developing countries, (c) from industrialized countries to industrialized countries, and (d) from developing countries to industrialized countries with the purpose to find differences between different directions of innovation and economies. Findings show that entrepreneurs and companies offering frugal and reverse products and services manage to combine the business model elements in an insightful manner and create economic, social and environmental value."
    }
  • J. C. Bendul, E. Rosca, and M. Arnold, “Inclusive Supply Chains: Sustainable Value Creation at the Base of the Pyramid,” International Journal of Physical Distribution and Logistics Management (Special Issue), 2016, under review.
    [Bibtex]
    @article{Bendul:2016Inclusive,
    title={Inclusive Supply Chains: Sustainable Value Creation at the Base of the Pyramid},
    author={Bendul, Julia C. and Rosca, Eugenia and Arnold, Marlen},
    note={under review},
    journal={International Journal of Physical Distribution and Logistics Management (Special Issue)},
    year={2016}
    }
  • View document on publisher site E. Rosca and J. Bendul, “Frugal and Lean Engineering: A Critical Comparison and Implications for Logistics Processes,” in Dynamics in Logistics: Proceedings of the 5th International Conference LDIC, 2016 Bremen, Germany, M. Freitag, H. Kotzab, and J. Pannek, Eds., Cham: Springer International Publishing, 2016, pp. 335-345.
    [Bibtex]
    @inbook{Rosca:2016LDIC,
    author="Rosca, Eugenia and Bendul, Julia",
    editor="Freitag, Michael and Kotzab, Herbert and Pannek, J{\"u}rgen",
    title="Frugal and Lean Engineering: A Critical Comparison and Implications for Logistics Processes",
    bookTitle="Dynamics in Logistics: Proceedings of the 5th International Conference LDIC, 2016 Bremen, Germany",
    year="2016",
    publisher="Springer International Publishing",
    address="Cham",
    pages="335--345",
    isbn="978-3-319-45117-6",
    doi="10.1007/978-3-319-45117-6_30",
    url="http://dx.doi.org/10.1007/978-3-319-45117-6_30",
    abstract="Frugal innovation gains momentum in literature and practice as the next important management approach transferred from East to West after lean. The two paradigms have launched powerful ideas challenging the traditional Western approaches, with frugal innovation being the most recent. This paper focuses on the application of lean management and frugal innovation in the field of engineering. The principles employed during the design stages are responsible for a high percentage of logistics costs and consequently influence significantly logistics processes. Therefore, we highlight similarities and differences of the two approaches, and show how to combine the underlying principles in order to develop more efficient products with efficient production processes especially for cost-sensitive consumers in both developing and developed countries. The implications of lean and frugal engineering for procurement, production, distribution and disposal logistics are relevant not only for sustainability managers, product or logistics managers concerned with sustainability aspects but also for executives aiming to expand their operations in developing countries."
    }
  • J. C. Bendul and E. Rosca, “Sustainable Supply Chains in Developing Countries: A Base of the Pyramid Perspective,” in Proceedings of the 8th International Scientific Symposium on Logistics. Logistics in the Times of the 4th Industrial Revolution – Ideas, Concepts, Scientific Basis, Karlsruhe, Germany, 2016, pp. 47-62.
    [Bibtex]
    @inproceedings{Bendul:2016SusSCs,
    title={Sustainable Supply Chains in Developing Countries: A Base of the Pyramid Perspective},
    author={Bendul, Julia C. and Rosca, Eugenia},
    year={2016},
    booktitle={Proceedings of the 8th International Scientific Symposium on Logistics. Logistics in the Times of the 4th Industrial Revolution - Ideas, Concepts, Scientific Basis},
    address={Karlsruhe, Germany},
    editor={Delfmann, Werner and Wimmer, Thomas},
    publisher={BVL},
    pages={47--62}
    }
  • E. Rosca and J. C. Bendul, “Sustainable business models for Base of the Pyramid,” in R&D Management Conference, Cambride (UK), 2016, Proceedings published on a USB-Stick.
    [Bibtex]
    @inproceedings{Rosca:2016SustainableBusinessModels,
    title={Sustainable business models for Base of the Pyramid},
    year={2016},
    author={Rosca, Eugenia and Bendul, Julia C.},
    booktitle={R\&D Management Conference, Cambride (UK)},
    note={Proceedings published on a USB-Stick}
    }

2015

  • E. Rosca and J. C. Bendul, “Combining Frugal Engineering and Effectuation Theory: Insights for Frugal Product Development in Entrepreneurial Context,” in Proceedings of the 14th R&D Management Conference, Pisa (Italy), 2015.
    [Bibtex]
    @inproceedings{Rosca2015113,
    author={Rosca, Eugenia and Bendul, Julia C.},
    title={Combining Frugal Engineering and Effectuation Theory: Insights for Frugal Product Development in Entrepreneurial Context},
    booktitle={Proceedings of the 14th R&D Management Conference, Pisa (Italy)},
    year={2015},
    url={http://www.rnd2015.sssup.it/attachments/R&D_2015_BOOK_of_ABSTRACTS.pdf}
    }
  • E. Rosca, P. Cordes-Berszinn, and J. C. Bendul, “Fit between Research Questions, Paradigms and Methodologies in Strategic Management Research?,” in 14th European Conference on Research Methodology for Business and Management Studies 2015 Conference Proceedings, 2015, pp. 336-345.
    [Bibtex]
    @inproceedings{Rosca2015114,
    author={Rosca, E. and Cordes-Berszinn, P. and Bendul, Julia C.},
    title={Fit between Research Questions, Paradigms and Methodologies in Strategic Management Research?},
    booktitle={14th European Conference on Research Methodology for Business and Management Studies 2015 Conference Proceedings},
    year={2015},
    isbn={978-1-910810-12-5},
    publisher={ACPI Press},
    pages={336-345},
    editors={Bezzina, Frank and Cassar, Vincent},
    url={https://books.google.de/books?id=i8w6CgAAQBAJ&printsec=frontcover&hl=de&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false},
    }
  • View document on publisher site J. C. Bendul, E. Rosca, and T. Hoffmann, “Sustainable Technology Transfer for Poverty Alleviation: Unified Framework for Challenges and Transdisciplinary Solution Approaches,” in Sustainable Development and Planning 2015 Conference Proceedings, WIT Transactions on Ecology and the Environment, 2015, pp. 823-835.
    [Bibtex]
    @inproceedings{Rosca2015116,
    author={Bendul, Julia C. and Rosca, Eugenia and Hoffmann, Thomas},
    title={Sustainable Technology Transfer for Poverty Alleviation: Unified Framework for Challenges and Transdisciplinary Solution Approaches},
    year={2015},
    booktitle={Sustainable Development and Planning 2015 Conference Proceedings, WIT Transactions on Ecology and the Environment},
    volume={193},
    pages={823-835},
    doi={10.2495/SDP150691},
    publisher={WIT Press}
    }
  • E. Rosca and J. C. Bendul, Business Model Innovation for Bottom of the Pyramid: How can private enterprises innovate their business models in order to successfully serve markets and drive local development at the BoP? , Poster presented 14th European Conference on Research Methodology for Business and Management Studies, 2015.
    [Bibtex]
    @misc{Rosca2015117,
    author={Rosca, E. and Bendul, Julia C.},
    title={Business Model Innovation for Bottom of the Pyramid: How can private enterprises innovate their business models in order to successfully serve markets and drive local development at the BoP?},
    year={2015},
    note={Poster presented 14th European Conference on Research Methodology for Business and Management Studies},
    }
  • E. Rosca, J. C. Bendul, and M. Arnold, “Frugal and reverse innovation as novel business models having diverse sustainability impact.” 2015, Proceedings of the Global Cleaner Production & Sustainable Consumption Conference, Barcelona (Spain).
    [Bibtex]
    @inproceedings{Rosca2015118,
    author={Rosca, E. and Bendul, Julia C. and Arnold, Marlen},
    title={Frugal and reverse innovation as novel business models having diverse sustainability impact},
    year={2015},
    note={Proceedings of the Global Cleaner Production & Sustainable Consumption Conference, Barcelona (Spain)},
    url={https://elsevier.conference-services.net/viewsecurePDF.asp?conferenceID=3781&loc=files&type=fpaper&abstractID=869862}
    }
  • E. Rosca, J. Reedy, and J. C. Bendul, “Does frugal innovation enable sustainable development? A systematic literature review,” in Proceedings of the CFIA & \, EADI Workshop, The Hague (Netherlands), 2015.
    [Bibtex]
    @inproceedings{Rosca:2015FrugalInnovation,
    url={http://www.leiden-delft-erasmus.nl/uploads/default/attachments/Rosca%252C%2520Reedy%2520and%2520Bendul%2520-%2520Does%2520frugal%2520innovation%2520enable%2520sustainable%2520development.%2520A%2520systematic%2520literature%2520review..pdf},
    title={Does frugal innovation enable sustainable development? A systematic literature review},
    author={Rosca, Eugenia and Reedy, Jack and Bendul, Julia C.},
    year={2015},
    booktitle={Proceedings of the CFIA \& \, EADI Workshop, The Hague (Netherlands)},
    }

All publications of the Production & Logistics Networks Workgroup